Reputation by Brian Tracy

Reputation
Your reputation in the marketplace determines how much you can sell, and the prices you charge. The friendliness of your staff and the ease of doing business with you is a key part of your reputation. Your credibility with your customers, the degree to which they see you as trustworthy and dependable is a key value to your customers. Selling to an individual customer requires an impeccable reputation and a focus on the improvement your product or service makes in their lives. What does your product achieve for your customer? What does your product help your customer to avoid? What does your product help your customer to preserve? How does your product help your customer to get better results in his life?

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