Brain Tracy

Secrets of Market Leadership
Hundreds of companies have been studied to discover the secrets of market leadership. There are three secrets. The first one is Operational Excellence—the company has developed the ability to produce its products and services at a cost substantially lower than its competitors. The second is Customer Intimacy—the company develops a close relationship with its customers based on excellent knowledge of the customer’s business. Thirdly, there is Technological Superiority—the company offers a product or service that is superior to that of its competitor.

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