Archive for December, 2009

Brian Tracy

December 29, 2009

December 28, 2009

Manage Your Time Well
By Brian Tracy

To achieve all your goals and become everything you are capable of becoming you must get your time under control. Psychologists generally agree that a “sense of control” is the key to feelings of happiness, confidence, power, and personal well-being. And a sense of control is only possible when you practice excellent time management skills.

Choices and Decisions
If the front side of the coin of success is the ability to set clear goals for yourself, then the flip side of the same coin is the ability to get yourself organized and work on your most valuable tasks, every minute of every day. Your choices and decisions have combined to create your entire life to this moment. To change or improve your life in any way, you have to make new choices and new decisions that are more in alignment with who you really are and what you really want.

The Right Thing to Do
The only way that you can determine that is right or wrong, more or less important, high or low priority is by first determining your aim or goal at that particular moment. From that point forward, you can divide all your activities in to “A” activities or “B” activities. An “A” activity is something that moves you toward your goal, the faster and more directly the better. A “B” activity is an activity that does not move you toward a goal that is important to you.

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From Brian Tracy

December 29, 2009

December 27, 2009

Achieving Personal Excellence
By Brian Tracy

Personal excellence is perhaps the most important of all invisible and intangible assets that you can acquire. Achieving personal excellence in your business or industry requires lifelong dedication. But once you get into the top 10 percent of your field, you will be one of the highest paid people in the country. You will enjoy the respect and esteem of the people around you. You will be able to live your life the way you want to live it. You will enjoy high levels of self-esteem, self-respect, and personal pride.

Build Your Intellectual Assets

Each person has or can acquire three forms of intellectual capital. These require an investment of study and hard work, but they pay off in higher income for the rest of your life. The first type of intellectual capital you can acquire consists of your core knowledge, skills, and abilities. These are the result of education, experience, and training. They determine how well you do your job and the value of your contribution to your business.

Reputation by Brian Tracy

December 25, 2009

Reputation
Your reputation in the marketplace determines how much you can sell, and the prices you charge. The friendliness of your staff and the ease of doing business with you is a key part of your reputation. Your credibility with your customers, the degree to which they see you as trustworthy and dependable is a key value to your customers. Selling to an individual customer requires an impeccable reputation and a focus on the improvement your product or service makes in their lives. What does your product achieve for your customer? What does your product help your customer to avoid? What does your product help your customer to preserve? How does your product help your customer to get better results in his life?

More from Brain Tracy

December 25, 2009

Additional Value
There are several strategies that you can follow to create additional value for your customers and additional wealth for yourself. Improve your product or service in some way so that it is better than that of your competitors, at the same or at a lower price. Produce or deliver your product or service faster than your competitors. Produce your product or service cheaper than your competitors, maintaining or increasing your level of quality. Offer better follow-up and support services to go along with your product or service than your competitors. Make your product easier to acquire and more readily available than your competitors. Make your prices and terms more attractive and convenient than your competitors. Include additional products and services with your offerings, at the same price.

Brain Tracy

December 25, 2009

Secrets of Market Leadership
Hundreds of companies have been studied to discover the secrets of market leadership. There are three secrets. The first one is Operational Excellence—the company has developed the ability to produce its products and services at a cost substantially lower than its competitors. The second is Customer Intimacy—the company develops a close relationship with its customers based on excellent knowledge of the customer’s business. Thirdly, there is Technological Superiority—the company offers a product or service that is superior to that of its competitor.

December 24, 2009

Merry Christmas or Happy Holidays, which ever suits you best.

Tuesday Dec 22 2009

December 24, 2009

Worked on a Snake Cable quote for Grover Tool Rentals, and looking for some blades for Quality Rentals.

Worked on quotes for Heaters for Dave at BJ’s.

Quoted a Trailer to Simon Rents

Found some Blades for Mike and Jim at Arrow Tools.

Followed up with Chris at GWS who needed a motor for a customer.

Planned for next week, and began planning goals etc for next year.

Brian Tracy’s Lesson of the day

December 24, 2009

December 24, 2009

The Four Levels of Customer Satisfaction
By Brian Tracy

If sales are the engine that drives your business, then customer satisfaction is the fuel. Your ability to satisfy your customers is the critical determinant of your success in driving sales and growing your business. There are four levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more you will build customer loyalty and the greater will be your success.

Meet Customer Expectations
The minimum requirement to simply stay in business—to survive—is to meet the expectations of your customers. At this level, your customers have no complaints. They are satisfied for the moment. But they are not loyal. If a competitor demonstrates that it can and will do more than merely meet their expectations, your customer will very quickly become ex-customers. Moreover, if you fail to meet their expectations, perhaps only one time, they will leave and find someone else who will. It can be instructive to observe your local merchants—true entrepreneurs.

Exceed Customer Expectations
This higher level of customer satisfaction is reached by surprising your customers, going beyond what they expected. Fast, friendly service, followed up by a phone call to make sure everything is all right, might put you into this category. So does a product or service that is a cut above that of your competitors. The second level of customer service moves you beyond mere survival, building a measure of customer loyalty and giving you an edge over your competitors. It can also increase your profitability. Customers who experience the kind of service that exceeds their expectations are often willing to pay for it, enabling the supplier to raise prices and thus improve profit margins.

Delight Your Customers
Have you ever experienced a level of service that not only exceeded your expectations, but actually brought a smile to your face? A customer served at this level is truly delighted. Not only have the customers’ basic needs been met, or even exceeded, but they have truly been touched on an emotional level. And once customers have enjoyed this experience, it will be very difficult for a competitor to pry them away. When you delight your customers, you are on the way to creating an exceptional and highly profitable business. There are countless cost effective ways to delight your customers. Consider the difference between first-class and coach service on most airlines. To delight your customer is to show that you care-about them. No wonder it brings a smile to their face! The greater your success in delighting your customers, the greater success you will enjoy in your business.

Amaze Your Customers
This fourth level of customer satisfaction is what will propel your business into the stratosphere. It requires you to, not just meet or exceed your customer’s expectations, nor to simply delight them, but to truly amaze them. When you are able to accomplish this on a regular basis, you will be in a position to dominate the marketplace and achieve remarkable rates of revenue growth and profitability. Examine your business. How might you amaze your customers? The only limit is your own imagination.

Action Exercise
What do your customers expect when they purchase your products or services?

Some of today’s advise from Brian Tracy

December 22, 2009

Don’t Waste Time
The average salesperson today wastes a fully 50 percent of his or her working time. According to research, he comes in a little later, works a little slower, and leaves a little earlier. He spends most of his working time in idle chitchat with coworkers, personal business, reading the paper, drinking coffee, and surfing the internet. Winners arrive a little earlier, work a little harder, and stay a little later.

Develop Empathy and Understanding
Top salespeople have high levels of empathy, i.e., they really care about their customers. Ambition, the desires to achieve, combined with empathy, the genuine caring for the well-being of your customers, are the twin keys to top sales performance. A person with empathy makes every effort to get inside the mind and heart of the customer and to understand his situation and needs.

Keep Your Word
Top-selling salespeople are impeccably honest with themselves and with others. There is no substitute for honesty in selling. Earl Nightingale once said, “If honesty did not exist, it would have to be invented as the surest way of getting rich.”

Mon Dec 21 2009

December 22, 2009

Working local this week. Started the day at Socal Rentals and worked my way home.